Empreendedorismo materno: forma de “conciliação” entre a mulher mãe e o mercado de trabalho

Abstract

The dynamics of work are deeply marked by gender relations, as shown by the fruitful debate in several areas of research. This field gave a new line to the concept of work. In this line, the present work will analyze a professional category that appears in the description of the 90s and specifically covers women who are mothers: maternal entrepreneurship. With the exponential growth of the Brazilian female population in entrepreneurship and the appearance of several programs to encourage this category of work, there is also the production of research aimed at identifying these processes. Our approach seeks to discuss the narrative production about maternal entrepreneurship using as an example a company that provides consultancy in the national territory and virtual content. Our results indicate a strong presence in the debate about care work, not only as a motivator for the search for entrepreneurship by women mothers, but as an aspect that appears as a central defining characteristic of this category.