As representações na construção da região econômica-turística-cultural do Vale do Café Fluminense

Abstract

In this research we present problems on the production of the Vale do Café which are addressed in its regional appropriation. As an area marked by the history of Imperial Brazil in the 19th century, today the region has experienced new economic, political and cultural dynamics that have emerged since the 1990s. The Vale do Café has become known as public policies of tourism triggered by agents of the economic field and the political field. New representations are disseminated by these agents who resonate notions of identity, culture and development. Representations are instruments of regional legitimacy. Thus, Vale do Café announces an "ideal representation of a region", which corroborates to understand the material and immaterial dimensions of this key concept of Geography in the Vale. It is essential to denaturalize the Vale do Café in order to reach it as a social / spatial entity appropriated by Entrepreneurs, Public Power and Media (Social and Press) which build new representations. It is, therefore, with the theoretical contribution of Pierre Bourdieu, Roberto Lobato Corrêa and the renovating developments of Serge Moscovici and Denise Jodelet in the theory of Social Representations, that this research constitutes. The speeches and practices of its political, economic and cultural actors of the Vale do Café have as an empirical contribution