Mercados construídos e em construção e suas contribuições para o fortalecimento da Agricultura Familiar em Nova Friburgo (Brasil) e Mendoza (Argentina)

Abstract

The thesis assumes that identity, culture and local aspects are fundamental in accessing new markets and improving the quality of life and social (re) production of family farmers. Thus, in order to foster these particularities, agroecology appears as a background in productive processes and fosters security and nutritional and nutritional sovereignty. In view of the above, the thesis presents the general objective: to verify the marketing strategies developed by family farmers in Nova Friburgo, Rio de Janeiro, Brazil and Farmers Peasants in Mendoza, Argentina. The methodology used was the case study. Two case studies were carried out, one in the city of Nova Friburgo, Rio de Janeiro state (Brazil) and; another in Mendoza (Argentina). The results show that in the case of Argentina fair trade networks allow socioeconomic development for farmers and access to healthy food for consumers. However, it is important to emphasize that social organization such as the UST, the organization of agribusiness and fair are aspects that contribute to the strengthening of the supply of healthy foods at local level, aiming at the development of agroecological production. In the case of Brazil, the relationships built and identified within the territory were driven by the institutional markets (PAA / PNAE), and much among social organizations and farmers. Connections with fairs and consumer networks are incipient, but it has a significant impact on the organization of consolidated production in organic agriculture or agroecology, or in search of transition processes, as one of the farmers that was marketed in CEASA Conquista and Feira Livre / Friburgo, which is reviewing its productive strategies to keep these circuits.