Estratégia de operações, logística nos serviços de concretagem: um estudo de caso

Abstract

This dissertation reports an exploratory study in a Brazilian subsidiary in providing concreting hereinafter called Alfa, on the impacts of the characteristics of concreting services in the formulation of operations strategy, logistics planning and their reflections in client service. Based on the methodology of the case study were addressed issues related to structural decisions concerning the strategy formulation of operations, namely, vertical integration, facility location and capacity, in the heart of compeititve priorities, and issues involving logistics distribution, warehousing and inventory policy. Five managers and one analyst were interviewed. They were representatives of the areas responsible for operations, logistics and marketing services of the company. The interviews, conducted between January and May 2010, have been developed semi-structured, with closed questions with fixed response alternatives, and semi-open questions. Were applied to three questionnaires: two facing the manager than one of the subsidiaries of the company, and one devoted to a client group of providing services concreting companies. The findings indicate that the variables that exert a direct influence on operations strategy and logistics of the studied enterprise are: time of catch and hardening of concrete and programming work. Quality and reliability are competitive priorities which are responsible for a control, even if limited, of demand. The company maintains direct control of all core activities, and is strongly oriented towards the market. It is recommended that further studies be done in a more thorough recognition of how it behaves concurrence