Adaptação do modelo de gestão do Programa Qualidade Rio (PQRio) a uma organização do carnaval carioca: Estudo de caso do Grêmio Recreativo Escola de Samba Beija-Flor de Nilópolis

Abstract

The objective of this study of case, is to supply given, to information and analyses, that can come to collaborate with the classification and professionalization of a carnival organization, thus allowing to pass to be used as reference a model of planning for this this sector, therefore the carnival is the main popular party of Brazil. Trying to show that the G.R.E.S. Nilopolis de Beija-Flor samba school that presents all the characteristics of an organization of Quality, 1ª ranking of the LIESA. Our it analyses will be based on the criteria of PQRio (leadership, strategy and plans, customers, society, information and knowledge, people and processes). Approaching with this its strategical planning, its social and cultural action. Indicating factors that had made Beija-Flor to become a successful organization in its segment. Thus getting a comprehensive and significant picture of the organizations (schools od Samba) of the Carioca Carnival.